Knowledge Isn’t Enough

An unwritten consensus in academia is “knowledge is king”. There is such an emphasis on knowledge that the practical application of the knowledge is a distant second. With access to the internet, information and “knowledge” are readily available. We have access to more information than ever before. So much that it creates paralysis on applying that knowledge in a meaningful or impactful way.

But what good is the information if it’s not applied?

Application is harder than implementing an industry “best practice”. Application takes experimentation, feedback, and analysis after acquiring the knowledge and creating a plan.

Try -> Analyze -> Adjust -> Try

Repeating this process until a functioning practice is established.

There are a million variables that affect this process and prevent adoption. Especially if this new practice is a big shift from the status quo.

For this reason the world of application tenacity and consistency trump talent.