Module 1: Foundation & Context
What is Prompt Engineering?
Prompting consists of the words we put into AI to produce the results we're after. The "engineering" was added because it quickly realized that simple, casual requests produce mediocre results.
AI pulls from vast internet information and compiles it together, creating an average of what it finds. This is why most AI-generated content feels generic.
The goal of prompt engineering is to narrow the parameters of generative AI to produce something more valuable and closely aligned with what you would create.
MIT research shows 50% of AI performance gains come from user prompt skills. Domain expertise can improve AI performance by over 100% compared to generic prompting. Your expertise guides the AI toward better outcomes.
Prompting consists of the words we put into AI to produce the results we're after. The "engineering" was added because it quickly realized that simple, casual requests produce mediocre results.
AI pulls from vast internet information and compiles it together, creating an average of what it finds. This is why most AI-generated content feels generic.
The goal of prompt engineering is to narrow the parameters of generative AI to produce something more valuable and closely aligned with what you would create.
MIT research shows 50% of AI performance gains come from user prompt skills. Domain expertise can improve AI performance by over 100% compared to generic prompting. Your expertise guides the AI toward better outcomes.